Midge Raymond has excellent advice on naming your characters. You can find her blog here. Romeo and Juliet–classic examples. Midge will be teaching a workshop on marketing and will also take part in a panel on branding at Claim Your Story II, October 4.
Jessica Page Morrell lives near Portland, Oregon where she is surrounded by writers and watches the sky all its moods and shades. She’s the author of Thanks, But This Isn’t For Us, A (Sort of) Compassionate Guide to Why Your Writing is Being Rejected; Bullies, Bastards & Bitches, How to Write the Bad Guys in Fiction; The Writer’s I Ching: Wisdom for the Creative Life, Voices from the Street; Between the Lines: Master The Subtle Elements Of Fiction Writing; and Writing Out the Storm.
Morrell works as a highly-sought after developmental editor because if your characters are a bundle of quirks and inconsistencies, or the plot stalls and the scenes don’t flow, these problems need to be unriddled before you submit it to an agent or editor. She also works on memoirs and nonfiction books with a special focus on the inner logic and voice of each manuscript. She began teaching writers in 1991 and now teaches through a series of workshops in the Northwest and at writing conferences throughout North America and lectures to various writing organizations. She is the former writing expert at iVillage.com which was voted as one of the best 101 sites for writers. She formerly hosted a series of writing conferences and is now focusing on creating online classes and workshops. She hosts a Web site at www.writing-life.com, and she wrote monthly columns about topics related to writing since 1998. She also contributes to The Writer and Writers Digest magazines Her former Web log is at http://thewritinglifetoo.blogspot.com